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Case 1
Category Electrical Appliance
Format Première
No.of Panels 30
Campaign Period 3 weeks prior to fieldwork
Awareness 74%
Frequency Ave. 1.9 times per day
Brand recall rate 89%


Case 2
Category Entertainment
Format 4-Sheet Panel
No.of Panels 120 Panels
Campaign Period 3 weeks prior to fieldwork
Awareness 65%
Frequency Ave. 2.3 times per day
Brand recall rate 87%

* Source: Bus Shelter Ad Effectiveness Study by Nielsen

 
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