do it right.
Target Group If you wish to search by 'Target Group', select one or more of the options provided and click ‘Show Outlets’. This will give you the Categories and Sub-categories linked to Target Group(s). You can now refine the Categories and Sub-categories by clicking ‘Search’ at the bottom of the page.
Outlets This includes shops, banks, property development, chain stores, parks and recreation facilities and educational institutions etc.
Category As the drop down menu suggests, 'Category' is the type of outlet in the vicinity of each of our shelters. If you select ‘bank' from the drop down menu and ‘Search', will find all shelters near banks.
Sub-Category This drop down menu is linked to the 'Category' menu. 'Sub-category' will offer you a selection of specific outlets, eg HSBC, Pacific Place, secondary schools, etc. will find all shelters near a specific outlet within your chosen 'Category'.
District As the drop down menu suggests, searching by a 'District' will result in a list of shelters in that specified area. If you search 'banks' under 'Category' and 'Central' under 'Location', you will find all shelters near banks in Central.
And This allows you to combine two or more searches. If you use 'And' you create a more targeted search – eg first Category 'Bank', and second Category 'Supermarket', combine the search using 'And'. This will find shelters that are near both banks and supermarkets (short list).
Or If you want to find shelters near banks as well as shelters near supermarkets but not necessarily near both, use the 'Or' function (long list).
, short for Shelter-Audience Match, takes away the guesswork. Select from nine key target groups (based on income and lifestyle) and over 100 types of outlet (banks, supermarkets, restaurants, park etc). Then match them against more than 550 shelters throughout Hong Kong. Smart media selection! ensures you get the right message to the right audience at the right time.
Target Group Check the 'Target Groups' and click 'Show Outlets'. This will show the related outlets for that 'Target Group'.